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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
'Available in two versions (Text and Text & Cases), 'Exploring Corporate Strategy'has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, dep...more
'Available in two versions (Text and Text & Cases), 'Exploring Corporate Strategy'has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, dep...more
Published January 1st 2008 by Prentice Hall (first published January 1st 1989)
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Rating details
Most of the things are known by common sense.
Dec 07, 2017Karsten Nielsen rated it it was amazing
Strategy is everything. Finance, organisation, marketing etc. is just means. Everyone interested in management should start with strategy to gain an understanding of how everything fits together. This book is a great starting point.
Dec 30, 2017Shymaa Ali rated it it was amazing · review of another edition
A impressive detailed guide to the corporate strategy paradigms. such A valuable book.
Jun 10, 2019Zara Hassan is currently reading it · review of another edition
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Sep 03, 2013David Roberts rated it really liked it
The book I read to research this post was Exploring Corporate Strategy by Gerry Johnson et al which is a very good book which I bought from a car boot sale. This book which is the 2nd edition was published in 1988 and much of the information in the book is probably a bit out of date not to mention corporate strategy has changed since but it's still an interesting book. Much of corporate strategy is about the demographics of your average customer and how your business responds to market condition...more
Jun 18, 2013Mike rated it really liked it
One of the definitive texts on business strategy, its causes, it aims, and its consequences. If Johnson, Scholes, and Whittington's ideas now seem a little clichéd that is only because others have taken the baton from the advanced position to which they carried it and run still further.
Mar 04, 2013Babak Mohajeri rated it it was amazing
An encyclopedic book with all principles in strategy that is enriched with many case studies . Highly Recommended .
Abdullah Dedebal rated it it was amazing
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May 22, 2016
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Mar 31, 2017
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Rafaello Golan rated it it was amazing
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Gerry is one of Europe’s most highly regarded Professors of Strategic Management
He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.
After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School,...more
He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.
After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School,...more